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<aside> <img src="/icons/description_red.svg" alt="/icons/description_red.svg" width="40px" /> The Power of Brand
Trash Troopers harnesses the power of brand to make environmental activism compelling through its bold, authentic, and engaging identity. Our vibrant, youthful aesthetic stands out, inspiring action and making trash-picking an exciting, community-driven movement.
By leveraging strong visual elements and resonant messaging, we transform the perception of litter picking and enviromental care from a mundane chore to a celebrated act of community heroism.
These brand guidelines are intended to be used as an indicator of not only the assets we use when communicating as a business, but the purpose, spirit; and tone of all such communications.
These rules are, of course, not meant to be scripture; break them creatively.
LATEST VERSION:
July 2025
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