<aside> <img src="/icons/fan-deck_gray.svg" alt="/icons/fan-deck_gray.svg" width="40px" /> Home
</aside>
<aside> <img src="/icons/description_red.svg" alt="/icons/description_red.svg" width="40px" />
Over and Out
Trash Troopers uses a unique tone of voice that verbally carries out what the brand stands for and believes in.
Bold, youthful, courageous, and inspirational, the intent of speech is always empowerment through community.
</aside>
<aside> <img src="/icons/description_red.svg" alt="/icons/description_red.svg" width="40px" />
Loud can Clear
The main goal of our messaging is geared towards promoting environmental stewardship, community engagement, and the empowerment of individuals to make a difference.
It does so by consistently highlighting the positive impact of trash-picking, the power of community, and the transformative potential of individual actions. In short: it’s all about action. Positive, local action.
Our taglines, as shown in left column, reflect the dualistic core of Trash Troopers, the Trash and the Troopers.
Furthermore, our verbal identity blends slang, puns, and motivational language, often echoing the tone of a military command center, shown in the right column.
| ✅ Taglines | 💬 Bold Speech examples |
|---|---|
| Team up. Clean up. | Not in my backyard! |
| Together, we’re taking out the trash! | Let’s Get Dirty! |
| Redefining Waste. Reconnecting Communities. | What a Waste! |
| Tackling Trash, Together. | Mobilizing Troops |
| Join Forces. Clean Earth. | Let’s Take Out The Trash! |
| Together We Clean. Together We Thrive. | Take up Arms! |
| Less Trash. More Together. | Join the Troops! |
| Trash Talk Ends Here. | |
| </aside> |