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Brand Story

Mission & Vision

Strengths

Logo

Colors

Imagery

Typography

Messaging

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<aside> <img src="/icons/photo-landscape_orange.svg" alt="/icons/photo-landscape_orange.svg" width="40px" /> Imagery


Authentic Action



Photography is important in telling the Trash Troopers story. Our imagery captures real moments of action, community, and transformation.

Photos should be vibrant yet toned-down or in black and white, featuring Troopers in action, picking up trash, working together, and celebrating their efforts. The imagery highlight the human element of our mission, making it relatable and inspiring.

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<aside> <img src="/icons/crayon_orange.svg" alt="/icons/crayon_orange.svg" width="40px" /> Graphic Elements


Draw the Line



Scribbly, hand-drawn graphics elements inject a playful and rebellious vibe into the Trash Troopers brand.

These lines and sketchy illustrations add a sense of spontaneity and youthfulness, breaking the overall look away from being too neat. The world is messy after all!

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<aside> <img src="/icons/drafts_orange.svg" alt="/icons/drafts_orange.svg" width="40px" /> Textures


Trashy Looks



Textures add depth and authenticity to our visual identity without being overly attention-grabbing.

Used primarily as a subtle backdrop to texts or image, we integrate materials like trash bags, crumbled paper, and cardboard to evoke the reality of waste and create a tactile, gritty feel.

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